Which Digital Marketing Institute is Best for You – A Comparison Study!

Looking to improve your digital marketing skills? Check out our comparison study of the best digital marketing institutes available. From interactive learning platforms to industry-leading certifications, we’ve got you covered. Compare today and find the best digital marketing institute for you!

What is Digital Marketing?

Simply put, digital marketing is marketing carried out online.

Yes!!! That basically means that the same ideas, guidelines, and theories that apply to effectively marketing your company will also apply to effectively marketing it on digital platforms like social media, email, and other online channels.

Basically, digital marketing is when you use a digital platform to let your customers know how valuable your business is.

When It Makes Sense to Invest Into a Digital Marketing Course?

There are many reasons why someone might want to invest in a digital marketing course. Digital marketing is a rapidly evolving field that’s growing in importance every day. If you’re looking to up your game in this arena, it makes sense to invest in a course that will teach you the ins and outs of digital marketing. There are plenty of good ones out there, so don’t be afraid to do some research before making your decision.

This type of education can help you learn about the latest trends in the industry, how to create effective online marketing campaigns, and how to measure the success of your efforts.

Additionally, a digital marketing course can give you the skills you need to create and manage your own business website.
When it comes to online marketing, the more you know, the better off you are. That’s why it makes sense to invest in a digital marketing course, which will give you the knowledge and skills you need to succeed.

If you facing these awkward moments, then you should definitely invest your money on learning digital marketing courses,

  • If you have begun a new job with digital marketing responsibilities or you desire to take on such responsibilities within your administrative department in the coming year, you need to work toward this.
  • A review of ones advertising skills has determined that in recent years your marketing abilities have come up very low.
  • When you’re pivoting from full-time employment to entrepreneurship or freelance work
  • When your company is gearing up to launch a new product or expand its reach into a new audience.

After a thorough inquiry these courses can be incredibly valuable, and they can help you achieve your goals faster than ever before. If you’re serious about succeeding in online marketing, then consider investing in a course.

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Scope of Digital Marketing Worldwide!

Due to the Covid-19 pandemic, workplaces have become more oriented toward working from home (WFH). Because of the increase in WFH positions, the demand for digital marketing talent in India is great, and experts foresee that demand for WFH professionals will rise once the economy returns to normal.

According to studies, the demand for digital platforms has increased. This will allow companies to target those users with focused advertising. The demand for freelance work has increased in the modern world as it has become more difficult to engage in various offline activities.

You could be surprised if we start looking at the extent of digital marketing worldwide.

In 2015, the global digital marketing Spend was estimated to be $171.9 billion. This figure is expected to grow at a rate of 5.9% annually through 2022.  

Also, According to a report by eMarketer, global spending on digital marketing will grow from $263.5 billion in 2017 to $326.9 billion by 2022. This report also states that 60% of marketers use digital marketing tools to improve customer acquisition, while 43% use them to increase product sales.

By getting to our own conclusion, let’s look at the scope of digital marketing individually one by one,

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Future Scope of Online Careers for Professionals/Students

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Scope as Trainer or Coach

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Scope of Digital Marketing For YouTuber

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Scope for Starting a Digital Marketing Agency

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Scope of Digital Marketing For Blogger

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Scope of Digital Marketing For Affiliate Marketer & Advertising Marketers

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Scope of Digital Marketing For Freelancing Services

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For Whom is this Digital Marketing?

Digital marketing is the process of creating, managing, and executing a marketing plan that uses electronic technologies. This field can be studied by any individual who has an interest in marketing and wants to learn more about how to use digital tools. Individuals who study digital marketing can work in a variety of industries, such as business, advertising, and technology. Also, people who are in these fields can dive into the digital marketing field, they are;

Students

Homemaker

Professionals

Business owners

What are the Job Opportunities in Digital Marketing?

$

Search Engine Marketing

$

Content Marketing

$

Digital Marketing Manager

$

Copywriter

$

Content Marketing Manager

$

Social Media Marketing

$

SEO Specialist

$

Social Media Marketing Expert

How To Choose A Better Digital Marketing Institute For You?

Most of them are confused when we are looking for knowing about the right digital marketing course for us! Don’t worry, we are here to help you with a few points you have to be note before looking for the best institute for you!

Check for Teaching Method

When searching for the best digital marketing institute, it is important to consider the teaching method. There are several different types of digital marketing teaching methods, each with its own benefits and drawbacks. Before making a final decision, it is important to understand which type of teaching method will work best for you.

The decision of which digital marketing institute to choose can be daunting, especially if you don’t know what you’re looking for. For a better decision, ask these questions,

  • Are the trainers have a good standard of background information online?
  • Ask yourself how much time you’re willing to spend studying and at what time?.
Duration, Fees

Of all the factors to consider when choosing a digital marketing institute, duration and fee are two of the most important. One must carefully consider the length of the program and the associated costs before making a decision. Here are a few tips for selecting the right institution:

  • Start by researching which programs have the shortest durations and which ones have lower tuition rates.
  • Be aware that not all programs have fixed pricing; some may have variable rates that change over time.
Trainers

When choosing a digital marketing institute, it is important to find one with qualified trainers. Here are 3 signs that a training program is effective:

  • The trainers have experience working with the specific software or marketing tools being taught.
  • The curriculum is up-to-date and tailored to the latest industry trends.
  • The trainers are well-versed in using case studies and real-world testimonials to illustrate their points.

By asking these questions to yourself you can definitely come up with better decision.

    Placements

    Digital marketing is one of the fastest growing industries. The demand for skilled digital marketers is high, and the competition for top jobs is fierce. If you want to pursue a career in digital marketing, you need to find a reputable digital marketing institute that offers excellent placement opportunities.

    Here are 3 tips for selecting a good digital marketing institute:

    1. Check out the institute’s online reputation. Do research on the institute’s web presence and look for positive reviews from past students and professionals.
    2. Look at the school’s placements. This is a good way to see how successful the students are after they graduate.
    3. Consider the program curriculum.

    By asking these questions to yourself, you can definitely come up with a better decision.

    Agency Based Institute

    Digital marketing is a rapidly growing field with many opportunities. However, it can be challenging to know where to start. This guide will help you determine which type of digital marketing institute is best for you.

    1. First, consider your budget. Agency-based institutes are more expensive than those based on client relationships, but they offer more specialization and support.
    2. Next, think about your industry and what capabilities are needed for success in that field.
    3. Is it Agency-based institutes that offer a more hands-on learning experience and are typically better equipped to help you launch a successful digital marketing career.
    4. The type of curriculum offered
    5. The size and caliber of the faculty
    6. The agency partnerships the school has developed
    7. The amount of industry experience offered

    By looking at these criteria who can definitely take a better decision on selecting the best agency styled institute for you.

    Internships

    Internships are an important part of the process of finding a good digital marketing institute. Look for an institute with a good internship program.

    1. Research the different digital marketing institutes available in your area.
    2. Consider what type of internship you would like to do.
    3. Look for an institute with solid internship program offerings. This will help you get a good feel for the program and whether it is a good fit for your needs.

    Comparison – Digital Scholar Vs Simplilearn Vs IIDE vs Digital Marketing Institute Vs Great Learning

    Features
    Eligibility No Eligibility No Eligibility 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred No Eligibility Bachelor’s degree
    Course Duration 4 Months 12 Months 4 Months  8 – 10 Weeks 6 Months
    Curriculum Content (in hours) 120+ hours K  175+ hours 30 hours 300+ hours
    No. of Modules 13 Modules & 3 Specialisation 7 Modules 20 Modules  10 Modules 7 Modules
    Certificates N N N  N N
    No. of Reviews 1970+ Reviews 28 Reviews 860+ Reviews  K 110+ Reviews
    Google Review Rating 4.8 Stars 2.6 Stars 4.8 Stars  3.6 Stars 4.5 Stars
    Trustpilot Review Rating 4.9 Stars 4.5 Stars 3.7 Stars  4.2 Stars 4.8 Stars
    Live Projects & Case Study N N N  N N
    Assignments N M N  N N
    Paid Internship Guarantee N M M  M M
    Placement Assistance N N  N M N
    Resume Bulding N N  N K N
    Mock Interview N N  N K N
    Career Guidance N N  K M N
    Google & Meta Partner Agency N M  M M M
    Trainers Industry Experts N N N N N
    Students Coached So Far 1,00,000+ K  K K K
    Tools Taught 70+ N  20+ N 36+
    Premium Tools Access N M  M M M
    Agency Styled Learning Live Online Classes Recorded  Live Online Classes Recorded Live Online Classes
    Doubt Clearing Session N M  M M M
    24*7 Support Weekly Doubtly Sessions M  M Live Doubt Clearing Sessions M
    Teaching Style N M  M M M
    Course Material Access Life Time Access Life Time Access  6 Months 6 Months K
    Free Domain & Hosting N M  M M M
    Exclusive FB Group Access N M  M M M
    Assignment Feedbacks N M  M M M
    Guest Sessions N M  M M M
    Ads Budget Allocation N M  M M M
    Powered Back by Agency N M M M M
    Fees ₹45,000(Inclusive of taxes) ₹64,200 (Inclusive of taxes) ₹88,983 + Taxes ₹1,07,000 (Inclusive of taxes) ₹1,25,000 + Taxes

    Detailed Information About the Courses

     

    1. Digital Scholar

     

    digital-scholar-logo

    About Digital Scholar

    The Digital Scholar Digital Marketing school’s agency-style training course provides insight into what it would be like to work at an agency. Your training qualifies you for a career in the digital marketing sector. You’ll learn what it takes to work as an integral part of a team to create a proposal for projects. The digital marketing school periodically invites guest lecturers to share their expertise with students.

    Digital Scholar has partnered with over 400 companies around the world. You will be invited to partake in a paid internship to be able to understand the digital marketing industry along with getting hands on experience in their exclusive internship program. Comprehending the ins and outs of digital marketing from instructors together with helping you to find a position in the field.

    Since its launch in less than 6 months, Digital Scholar has helped a large number of aspirant digital marketers get started on the proper path to a career in the industry. By using an agency-based learning method, it is presently the only institution that prepares aspiring digital marketers for the workplace.

    You will be awarded Google and Facebook certifications after completing the course through echoVME digital, a Facebook and Google partner company. It’s all about Digital Scholar’s digital marketing course. Their certificate is of value, and top-tier companies across the world recognize it.

    About the Founder

    Sorav Jain is a Branding Expert, a Digital Marketing Agency Owner, a Keynote Speaker, and a Digital Marketing Consultant who offers a number of popular and award-winning campaigns. Sorav Jain started his own digital marketing company by hiring himself out as a Senior Marketing Specialist. Sorav Jain holds a Bachelor of Arts in International Marketing Management from Leeds University Business School.

    Sorav Jain began Digital Scholar in 2019. It’s one of India’s first Agency Styled Digital Marketing Institutes. The Institute is located in Chennai and encompasses 12 diverse modules covering all aspects of Digital Marketing. The course is conducted in an Agency Styled Way that goes beyond Classroom-Based Teaching, enabling students to start work immediately afterward.

    Lead Instructors

    Digital Scholar is an academic institute that trains students in digital marketing and technology. The founder Sorav Jain is a faculty of this institute who serves as the CEO. The faculty consists of accomplished experts who have years of experience in their respective fields. Let us know about Sorav Jain and his team,

    • Sorav Jain- Digital marketing expert
    • Rishi Jain- Automation expert
    • Karthikeyan- SEO expert
    • Ruchi- Social media expert
    • Ashuthosh- Content Writing expert

    Digital Marketing Course Details

    Currently, Digital Scholar provides a 4-month flagship online digital marketing course that covers all of the industry’s fundamentals. For the whole course on digital marketing, there are specific certifications offered for each course section. These accreditations consist of:

    • Digital Scholar Certification
    • Google Mobile Certification
    • Shopping Ads Certification
    • Google Display Ads Certification
    • Google AdWords Certification
    • HubSpot Certification
    • Google Analytics Certification
    • Search Ads Certification
    • Video Ads Certification
    • Bing Ads Certification
    • SEMRush Certification

    Topics Covered

    • Orientation and Fundamental Marketing
    • Personal Branding
    • Content Writing
    • WordPress
    • Search Engine Optimization (SEO)
    • Facebook and Instagram Ads
    • Search Engine Marketing (SEM)
    • Email Marketing
    • Automation
    • Sales Funnel
    • LinkedIn Marketing
    • Instagram Influencer Mastery
    • Agency Management
    • International Freelancing

    Certificates Offered

    Yes, they provide you with 20+ digital marketing credentials that you may highlight in your Resume.

    2. Simplilearn

    About Simplilearn

    Simplilearn offers beneficial digital marketing training in Delhi to assist you in your endeavors. They aim to bridge the gap between job opportunities in the digital marketing industry by offering skills training and certification courses. They offer an assortment of online courses, including digital marketing.

    About the Founder

    Simplilearn’s founder, Krishna Kumar, introduced the company to the public in 2010. In the following years, he has contributed to the company’s development and expanded into one of the leading players in providing training certification for working professionals. A thought leader in the ed-tech sector, Kumar believes in balancing modern technology with human contact to present a top-quality learning experience.

    Lead Instructors

     Nick Bathla, a regional trainer for digital marketing at Google, is one of  the instructors. Lilach Bullock, a social media marketing specialist, Stephane Hamel, a Google Product Strategy Expert, and Forbes’ top women social media influencers are some of the course’s major advisors.

    Digital Marketing Course Details

    • Certificates on hand
    • 45+ Projects and Case Studies Developed in Partnership with Facebook
    • career guidance
    • Assistance with resume
    • Job support

    Topics Covered

    • Keyword Planning and On-Page Optimization
    • Off-Page Optimization
    • Search Engine Marketing: Google Ads
    • Email Marketing
    • Affiliate Marketing
    • Facebook and Instagram
    • YouTube
    • Twitter and LinkedIn
    • MasteringGoogleAnalytics
    • Marketing Campaign

    Certificates Offered

    Yes! They provide certifications that you may earn by completing the tasks and assignments they gave you.

    3. IIDE

    About IIDE

    The Indian Institute of Digital Education (IIDE) is based in central Mumbai, an area focussing mainly on ad and marketing agencies. Being a fantastic institute for Digital Marketing Diplomas, it presents a number of classes, including online Advanced Digital Marketing Training Courses, General Postgraduate Diploma Digital Marketing courses, individual courses in digital marketing, and MBA-equivalent Post Graduation Diploma Digital Marketing courses.

    This IIDE Digital Marketing curriculum program is 4  months long with intensive hands-on training made specifically for fresh graduates, college students, and those who want to get an upskilling break. The institute’s faculty includes industry leaders with experience working for organizations such as Facebook, Google, Pepperfry, Kinnect, Spbang, and Foxyou moron.

    About the Founder

    Karan Shah is a TEDx speaker and has become an Edu-Preneur, Founder & CEO of IIDE – India’s 1 Ed-tech School for Digital Skills. After his internship as a Journalism Studies specialist at Cambridge University, Karan returned to INDIA and formed IIDE. IIDE saw digital transformation as the need of the hour and recognised the need of human resources with digital skills. IIDE was established as a result. The workforce has been upskilled as a result of IIDE’s initiatives to improve the digital capabilities of 2,350,000 college students and professionals through new courses, webinars, seminars, and workshops. He thinks that having strong digital abilities is now essential for a job that is future-proof.

    Lead Instructors

    These professionals provide students with the chance to learn from them at IIDE institute.

    Digital Marketing Course Details

    On top of that, they have a robust placement cell and brilliant alumni. This course covers all the facets of digital marketing and has a key focus on social media marketing and Search Engine Optimisation, the two most important domains in digital marketing. The course learning methodology of the course is – First, watch Pre-recorded Lectures, then learn directly from your Trainer on Live Sessions and follow it up with 1-on-1 personalized mentor sessions for 100% mastery of the topic.

    Topics Covered

    • Search Engine Marketing (SEM) – Google Ads   
    • Content Marketing   
    • E-Commerce Marketing
    • Copywriting
    • Web Analytics
    • Creative Strategy
    • Website Planning & Development
    • Media Planning
    • Design Essentials       
    • Search Engine Optimization (SEO)
    • Social Media Marketing  

    Certificates Offered

    Yes! They provide certifications that you may earn by completing the tasks and assignments they gave you

    4. Digital Marketing Institute

    About Digital Marketing Institute

    Digital Marketing Institute is the recognised global standard for credentialing in the field of digital marketing. And their mission is to support digital marketing professionals achieve their ambitions and realize their full potential.

    About the Founder

    Ian Dodson, Anthony Quigley, and some of their first professional training took place at the organization’s Professional Diploma in Digital Marketing. They then went on to develop the postgraduate course DMI Expert and founded their Industry Advisory Council and signed their first educational partner. We are the world’s leading center for Digital Marketing Certification, and we have certified over 30,000 people.

    Digital Marketing Course Details

    You can Learn cutting-edge information. acquire knowledge of important marketing disciplines. PPC, SEO, analytics, social media, and more are all covered. Join the 200,000+ members. Obtain the skills that companies are looking for and have an impact.

    Topics Covered

    •  SEO
    • PPC
    • Google Ads
    • SEM and much more

    Certificates Offered

    For access to extra premium content and to keep your certification, all courses include an exam, a certification, and a FREE DMI subscription.

    5. Digital Great Learning

    About Great Learning

    One of the top institutions, Great Learning, collaborates with Great Lakes. About 1 million people in more than 170 countries have benefited from Great Learning’s assistance in learning and upgrading their understanding of digital marketing. You should take the calibre, relevancy, and thoroughness of the course syllabus and curriculum into account while selecting the finest digital marketing course.  As well as the availability of support services, you should take into account the instructor’s background, credentials, and experience.  Great Learning is aware of these factors, which is why we’ve designed our digital marketing courses to be flexible, accessible, and reasonably priced.

    About the Founder

    Mohan Lakhamraju is the Founder and Chief Executive Officer of Great Learning, a leading online learning company for educational and skills development for the digital economy.  Since its inception, Great Learning has provided more than 22 million hours of lessons to over 21,000 professionals in over 140 countries. Mohan is also Vice Chairman and Chief Executive Officer of Great Lakes Institute of Management, Inc.

    He was the recipient of the Hughes Best Scholar Award, an MS in Computer Science from the University of California, Berkeley, where he was a recipient of the Regents Fellowship, and an MBA from Stanford University, where he was a recipient of the David Packard Fellowship.

    Digital Marketing Course Details

    Great learnings course is the most thorough digital marketing course to learn digital marketing. You’ll discover how to organise, carry out, and assess a digital marketing campaign, as well as how to gauge the effectiveness of your initiatives.

    You will get the following benefits from if you enroll on great learning,

    • Hands-on Labs & Projects
    • Industry Certification
    • Career Assistance

    Topics Covered

    • Customer Understanding and Insights
    • Customer Acquisition and Engagement Strategy
    • Marketing Analytics and Campaign Management
    • Capstone

    Certificates Offered

    Yes! They provide certifications that you may earn by completing the tasks and assignments they gave you.

    Conclusion

    Digital marketing has become an essential part of any business’s marketing arsenal. However, many businesses don’t have the time or resources to develop their own digital marketing strategies.

    That’s where agencies come in.!!!

    Agency-style digital marketing institutes can provide businesses with the skills and resources they need to succeed online. one such institute is the Digital Scholar, which typically offers courses and workshops that teach businesses how to create effective online campaigns, build their website, and market their products online and more.

    To get the greatest position on any reputable digital marketing company of your choice, always emphasise selecting the best agency-styled digital marketing institute like the Digital Scholar that provides all necessary aspects of digital marketing with expert trainers across the globe.

    FAQ’s

    Which digital marketing course in India is the best?

    A lot of institutions provide top digital marketing courses. One must consider the benefits and drawbacks and review the course content to make the best decision. Also, consider looking at the affordability of the course fee where the Digital Scholar is offering the advanced course with affordable cost for both offline and online training.

    What is the perfect course for digital marketing?

    There are numerous areas of specialisation in digital marketing because it is such a broad field. The finest digital marketing courses give their students a well-structured curriculum and practical experience so they may excel in the digital marketing industry; that is what the Digital Scholar institute offers.

    How can I find a digital marketing course in India?

    Selecting an institute and enrolling are the proper ways to study digital marketing in India. But first, it’s crucial to read the course materials and comprehend the curriculum, which should be properly defined like in Digital Scholar.

    Does India have a demand for digital marketing?

    Digital marketing is a popular option for any niche since it can be utilised to effectively reach a huge number of people at a low cost. There are many businesses in India that provide digital marketing services, thus there are many options. To compete in the online market, large firms and MNCs need help with digital marketing. Therefore, it is preferable to take courses in digital marketing taught by agencies from a university like the Digital Scholar.